VIDEO: CEO Lyle Stevens of Mavrck

Stop the presses! First, here’s some rough video from this morning’s Demo Day presentation.

Now back to my interview.

OK, time to let the cat out of the bag now that it is TechStars Demo Day.  The very very strong team that entered TechStars Boston as SplashScore is now Mavrck. (And how cool is the first glimpse at that website? Click here if you haven’t already.) Lyle goes into the story of Mavrck, what exactly an “influence marketing platform” can do, why they changed their corporate name, and the value they provide for their large corporate customers. As an extra bonus, here’s an dated video below (back when it was called SplashScore…err, 1 day ago) that tells the story in a little more detail.

Who needs a wingman? We all do!

Congrats in advance for what I’m sure will be a killer debut at DemoDay.

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