Angel Blogs, and my First Interview in 11 Years

Yep, looks like I have finally dropped off the witness protection program. Last interview was in 2000. So we know what that means: it’s bubble time. Thanks to Frank Peters of The Frank Peters Show for hosting me, the only podcast I know dedicated to angel investing. Here’s the link to download the interview. I’ve learned a lot from Frank’s podcasts, he’s done 344 of them and still going strong.

Come to think of it, there are precious few angels who regularly blog. Moving West to East, there’s Dave Berkus, Frank Peters, Bill Payne, me, Paul Silva, and Christopher Mirabile, with Joe Caruso just getting back into the swing.  Anyone has others to add, let me know and we’ll post links.

Portfolio Company Update: Incentive Targeting

I invested in Incentive Targeting in either 2009-2010–it was a deal that took a good while to close, as it had for that time a record number of angel groups in the East Coast. (If you want to hear that story, Frank Peters interviewed lead deal negotiator Michael Mark, first champions and syndicate wranglers D.R. Widder and Paul Silva, and me in 2010 in his show “The Definitive Guide to Herding Cats”,) and I followed on with a second investment this year.

Incentive Targeting, simply put, targets grocery shoppers with incentives, i.e., appropriate coupons based on loyalty card data. This is going to be a field with a lot of innovation, with smartphones probably becoming more key as NFC (near field communications) lead to new capabilities like a wallet-within-a-phone. That is still developing, but another area where Incentive Targeting is already launching is bringing collective buying to loyalty cards via their business development deal with Groupon.

Here’s Don Dodge’s blog talking about theIncentive Targeting/Groupon deal. I love enterprise deals, and I especially like when people take ideas that work in one field and transfer them to new areas. You don’t have to reinvent the wheel, just repurpose it.

“It’s X for Y”

“It’s X for Y”

Every angel has heard a pitch like the above. I recently saw a pitch on “LinkedIn for Pets”. Huh???  This means of comparison has become so cliché, and so laughable, that there’s a random startup generator to do this—click here and refresh a few times, you’ll see what I mean. (Thanks to Alex at Biff Labs, one of the many cool DogPatchLabs Cambridgecompanies, for the link.)

But it’s with good reason—people tend to, maybe even NEED to, compartmentalize ideas, and investors who only hear a quick elevator pitch need a memorable tag line in order to remember the concept. Localmind, one of my favorite phone apps and startups, is “Quora meets Foursquare.” I’ve got no complaints with short, sweet and clear. Synthesis is beautiful.

Or so I was reflecting when I came across this article by Don Ross of HealthTech Capital, talking about a change in the risk/reward in healthcare. (Quick sidelight—his partner, Anne DeGheest, did a wonderful podcast with Frank Peters on “mentor capital”.) One of Don’s theses, which I oversimplify but agree with, is that it is safer for angels to invest in simple, cross-sector areas in healthcare not requiring large capital or complicated approvals.  In other words, bring x to y.

How often is an advance nothing more than bringing something pedestrian from one sector and applying it to another? It works for everything from complicated math proofs, to securities lending (my old firm, eSecLending, changed an industry by bringing simple tricks from the fixed income world into the old, stodgy ways of custodial bank back offices,) to mixed martial arts, to healthcare. Or as Don Ross puts it, “health tech”.

There is no more important force in healthcare than IT, but the state of the art at least for patients and recordkeeping is appalling. Institutionally, there have been advances;  think how computers use brute force to help model drugs (note Google Ventures’involvement with AdiMab, where Google can add more value than just money), then compare how little progress has been made in standardizing consumer health records. How many readers can access their records online as easily as they can access their brokerage statements? According to my view, the best opportunities to both advance healthcare and make money as an investor are as prosaic, but necessary, as creating middleware to connect various medical records, reimbursement codes, and insurance companies.

And just as these new companies require bringing different skills to bear to solve old problems, I’m hoping that good opportunities exist to translate from one area to another. This, I think, is why I was invited to be a panelist at CareInnovators’ HealthTech 2011 conference on Friday May 13th in Boston. While I’ve invested in half a dozen healthcare companies (never without availing myself of some due diligence of my MD/researcher wife,) I’m basically a guy who never took science after junior year of high school.  Still, I recognize the similarities between, say, scaling systems and creating middleware between different vendors to be used in securities lending, versus the same technology opportunity in electronic health records. So I can see the value of assembling a few of us “healthcare outsiders” to compare sectors, wonder “what if…” and “why don’t…”

I’m really excited to be on the panel with Esther Dyson, who has gone from being the doyenne of tech gurus to an involved healthcare investor. (We both are investors in GreenGoose, which is pairing inexpensive sensors with rewards and games to create healthy behaviors. Mixing X with Y and Z.) Esther, I’m sure, has thought longer and harder about these confluences than I have, and I hope to learn a lot from her and the other mix of health & technology aficionados at the event .  It’s also interesting to see that the chairman of the conference is Charles Huang, who is at Spark Capital (known for its savvy bets in the confluence of tech, media, and entertainment sectors) to help explore and identify opportunities in the $2.6 trillion healthcare space that leverage technology in a meaningful way. When you have a translator who can speak two languages, well, good things are likely to result.

To me, the most exciting intersecting space is the use of mobile phone technologies to change healthcare. One entire panel is devoted to this topic (innovations in mobile health) at the HealthTech conference, with companies ranging from big data collector and analyzerGinger.io, to a consumer product like Runkeeper (which I’m using to track my jogs.)

There are many prominent angel and VC investors (like Don Dodge here and Mark Suster here) who posit that one needs deep domain knowledge to make money via startup investing. I’m betting the opposite—depth is great, but breadth may be even greater: what you need enough of a broad, “liberal arts”-style understanding so as to identify when one can transfer what’s proven useful in one area to apply it in another area. It doesn’t always make sense (like “rock opera”). But certain people can put together disparate and non-obvious combinations. Harry Markowitz won a Nobel Prize for being the first to bring mathematical and statistical rigor to portfolio management. Other genius can be found in combinations as simple as Reese’s Peanut Butter cups or as complex and subtle as fusion cuisine. So I welcome all the inventors, technologists and investors who are crossing over from healthcare to IT, or vice versa. I’m betting the next big wins are not new discoveries, but new combinations. Like X and Y.

The Perfect Angel Group

Recently an angel group surveyed members on how to improve its meetings. If I could start a group from scratch, here’s what I would try to do.

People:  I like having some minimum responsibilities for members.  I suggest a minimum number of investments or investment dollars per annum; a minimum number of meetings made–say 40%- and a minimum requirement to bring 1 or more guests who can become members or otherwise add value to 2 meetings a year. The ideal number of angels in attendance at meetings would be between 15 and 30 people. Several successful groups are larger, but then engaged discussion can be difficult. I would encourage all members to join multiple groups, actively recruiting “professional angels”, i.e., full-time private investors, who can spread their knowledge out to newer angels.

I’d also like to have formal staff.  This need not be professional, if money is an issue. Two examples of rotating volunteers can be found in Walnut Venture Associates, which uses dedicated interns from Babson; and Mass Medical Angels, which in addition to having permanent volunteer directors also has a PhD candidate in immunology helping to coordinate. For many groups with enough group members, one part-time employee might be appropriate.

Lastly, it is important that the meeting organizer assure there is appropriate domain expertise able to review the pitches at the meeting.  For a generalist group seeing, for instance, a presentation on a medical device, staff should make sure that there be listening a potential user of the device as well as, say, someone versed in regulatory issues among the attendees.  That might mean inviting members of another group to attend to fill out the attendance.  Having other group members sit in also helps later on when it is time to syndicate large rounds.

Firepowder: It goes without saying that the best startup companies want to present to those groups with the most bucks to spend. Since the “herding cats” problem of responding to and corralling individual investors is a pain both for the companies and for the angel group heads, it is nice to have a sidecar fund of some type to add financial muscle to back good deals.  CommonAngels is the best example of this—they have raised several sidecar funds, which not only brings in non-member money into their deals (disclaimer, I’m invested in CommonAngels Fund III,) but also allows them to add on to any deals where there is sufficient objective standard of participation of their members. The latest fund also gives the two managing members of the group discretion over a small percentage of the fund that lets them move quickly for select seed opportunities.

Even more attractive to companies seeking financing might be approaching a group like Hub Angels, which invests monolithically through a single shared fund on behalf of its members—if enough members express interest, a follow-on committee has great weight in helping to determine whether or not the group, not the individual members, invests. Thus, an entrepreneur knows that if they get a check after presenting at Hub, it will be sizable, and that communications can be made to just one entity.  Personally, I prefer to have full discretion over my money for the groups in which I participate—I doubt I would join Hub for just this reason—but this group decision aspect definitely makes for better discussions, more participation, and it attracts high quality presentations.

Reporting:   Before the meeting I’d like to see the agenda, including the presenting company’s presentation and Angelsoft one-page summary, one week in advance.   Equally important after the meeting would be copies of the reports, including who was interested in following up for due diligence, comments from people, etc.  River Valley Investors, with two staff members on the job, does a very good job of communicating. A relatively new group, RacePoint Capital, is also notable for its good organization. RPC’s founder, Christopher Mirabile, is a member of several other groups, and he has attracted a core membership of experienced angels like himself—that in itself leads to a better informed communication network. What would be the ultimate? I’ve heard of a Texas-based group, the InvestIn Forum, offering its members a password-protected video copy of presentations. That benefits all members, not just those who miss the meetings, but also the due diligence committee and the out-of-towners.  As costs of video transcription continue to decrease, I’m hoping that the video plus the transcription becomes a standard feature soon. I recently invested in a deal with MA2 even though I wasn’t there to see the presentations—it was all due to the quality of the due diligence work presented to members afterwards.

When a deal does close, unless there is a compelling reason, data should be shared with responsible parties who can help do sector-wide analysis. In addition to Angelsoft, I’d recommend contacting Professor Jeffrey Sohl at UNH’s Center for Venture Research. Sim Simeonov of FastIgnite also aggregates data; his statistical analysis was my favorite presentation of last summer’s Angel Boot Camp held in Boston.

As a financing round is about to close, members should get an email tickler from staff about the opportunity, with references to who is leading the round and any other confirmed participants. That would make it easy to get together a conference call if desired.

Finally, as long as I’m dreaming, I’d love to have reports and deal summaries from other groups emailed to me that might be distributed around angel group heads–every deal I look at improves my knowledge and perspective, even to know who has pitched and been flushed is of interest.  For this reason, VentureHack’s AngelList virtual group is becoming one of my favorite sources. It may not have the benefit of group discussion, but instant access to deal details, presented in a friendlier and more curated form than AngelSoft (and including references, votes, current investors and other forms of social proof and screening,) make it a product I plan to review regularly.

Website: I’d like to see an angel group’s website updated bi-monthly, before and after the meetings.  Meeting notes and due diligence areas would be password protected. In addition to telling potential applicants and companies all investment areas of interest, the site should have links to all companies invested in. Here is a good example from Boston Harbor Angels with links and descriptions.

Many groups have sites with member info as well. Once again, here is Boston Harbor Angels’ membership page.  The public listing of members is useful to companies to try to identify and educate a champion prior to their meeting presentation.  While I would not suggest having contact information for each member available publicly over the web,  such contact info could be privately put in a password-protected section. That section might also include either some forum or a wiki to allow for public discussion by members of companies or other issues, without necessarily having to add on a Google groups or bombard members with each grouplist email.

Venue: I like rotating sites. A committee can be formed to come up with venues, balancing travel hardship with members and potential videotaping arrangements vs. the benefit of bringing in new blood and new sponsors.  MA2 does this very well, traveling to corporate sponsors (like Pfizer, Merck, law firms, etc.) that helps  get sponsors excited as well as get in new blood.  The November meeting of Anges Quebec took place in the Montreal board room of the Royal Bank of Canada, who then catered a post-meeting reception. It was naturally conducive for great networking and schmoozing. (See my earlier blogpost on that event.)

Timing: Almost all groups meet monthly. My preference is for longer meetings late in the day. At Walnut, dinner meetings start at 5:30; meetings at Anges Quebec, at 4pm. Lunch meetings are worst, unless the membership is mostly retired entrepreneurs without other commitments. Too much of the day gets taken up, and attendance is low.  Breakfast meetings are better than lunch, but some members want to rush out early to make their other scheduled calls, and almost definitionally, out-of-towners like me (there aren’t any groups near where I live) won’t be able to attend.

Speakers: I would like to invite one prominent successful entrepreneur address the group once a quarter.  I’d also like to see 4 other meetings a year a presentation by someone in the early stage space, perhaps a VC fund or a guest SuperAngel, talk briefly about their activities.

Affiliations: First and foremost, every group should be a member of the Angel Capital Association, the National Angel Capital Organization in Canada, or some regional group.

Secondly, each group should do its best, (via membership or repeated guest invitations,) to make links both up and down the food chain.  North Country Angels does this successfully: it is headed by a Dartmouth professor who sees all of the deals bubbling up through that ecosystem, and the NCA members include other schools’ entrepreneurship professors, tech transfer officers, and a startup incubator director to help attract incoming deal flow.  Equally important,  membership also includes regional VCs, venture partners, and the lead investor of a state-sponsored investment fund. This helps syndicate follow-on funding in future A and B rounds.  Without good ties with institutions involved in getting the deal flow in or financed in follow-on rounds, a group is handicapped and likely will earn sub-average returns.

Number of companies presenting:  I would rather see fewer high quality presentations, with companies who have been well vetted. For a two hour meeting, allot 25 minutes per company, with 3 companies seen, of which at least one is being referred to us by another group which is in the midst of due diligence.  These referred deals increase our likelihood of involvement (we investors are mostly sheep, yes?), as well as provides due diligence at the ready to speed the process.

One of the screening committee’s biggest job, before even seeing initial presentations, will be combing through the recommendations of other angel groups.  AngelList, even more than AngelSoft, is helpful as well.

Due Diligence:  It would be nice to have a standardized template for DD. (Let’s lobby David Rose of Angelsoft! Suggest that they post a best-practices DD form that can be shared in a single but flexible format.) Since most angel groups have signed a treaty to share DD, doing so (with prior advisement to entrepreneurs) will serve to educate members and generally improve investment outcomes.

Such sharing was done very well on the Incentive Targeting deal, where Paul Silva of Angel Catalyst and RVI managed the overall process, Michael Mark of Walnut coordinated and led term sheet negotiations, and eight (!) angel groups coordinated smoothly to finance the transaction. (For the case study of this, listen to this podcast from Frank Peters or this  webpost.) I’d argue this group DD should be done universally  on 1) Angelsoft, and 2)on each participating group’s password-protected site, archived for easy reference–it’s my experience that less than 1/3rd of the angels I know actually visit Angelsoft; and 3) via email to the interested angels.

Format of meetings:  My favorite format is used by Open Angel Forum (Jason Calacanis‘s new initiative, with Boston chapter run by Bill Warner):  It’s done at dinner time, all companies are invited to sit in and hear all pitches, all comments are public, and people mingle later for the rest of the night with beers, chatting deeper with the companies they like.  Question time during presentations is under 10 minutes, because of the followup available afterwards. The private discussion of “Who has interest?” can be a quick one, but this newer, freer format gives a lot more time to get to know the entrepreneur.  The beauty is, you don’t have to spend more time with the people/companies you aren’t interested in, and that time can be spent getting to know the others all that much better.  This just wouldn’t be possible at a morning or lunch time slot.

So much for creating my ideal angel group.  No group I know of puts together all of these items. But some do. My next post will rank my top three groups and what makes them stand out.

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