I recently changed course and invested in a (unnamed for the time being) green energy-related company. I see all sorts of startups related to green energy, all of whom previously got a thumbs down. Most often the no is on the team or on capital inefficiency questions, just as in any other sector.
I had seen “X Company” present at angel meetings or conferences three times before, and I never regretted passing on them. So what changed my mind and got me to invest? In this instance, there were four things: personnel, a recommendation, addressable market opportunity, and traction.
Let’s take them in order. (more…)